HP Magic Words

Designed by AlmapBBDO


Magic Words. The unwritten stories. HP made the first book written by people who’ve never written before. There are over 13 million illiterate people in Brazil. Just think of how many stories go unwritten. We traveled across the country in search of these people and their stories, and we printed them out one by one, using voice commands, in real time. Putting HP’s printers together with the Google speech API, we reinvented the way people preserve their memories. The website reunites the app/tool, the documentary and the book in a single responsive platform.
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